White-label & custom domain

White-label makes everything your clients see (review pages, reports, the brief form, report PDFs, and emails to clients) carry your agency's brand, including your own address such as review.youragency.com.

Who can use it?

• An active Agency plan; only agency owners or admins can set it up. See Pricing.
• This feature is opening gradually. If the page shows Coming soon, your account isn't included yet; meanwhile client pages use your agency brand kit name, logo, and colour.

Set up your branding

1. Open Clients and click White-label.
2. Under Branding on client pages, set:
   • Hide Posto branding: no "Made with Posto", and the browser tab title uses your agency name.
   • Display name: leave empty to use the name from your agency brand kit.
   • Accent colour (format #RRGGBB): needs at least 3:1 contrast against both white and navy so it reads well in light and dark mode. If it's rejected, choose a colour that isn't too light or too dark.
   • Email sender name and Reply-to email: clients see your agency name in their inbox, and their replies go to your address. The sending address is on posto.id unless you set up your own SMTP (see Send email from your own domain).
3. Check the Review page preview, then click Save.

The logo comes from your agency brand kit.

Set up your own domain (CNAME)

Use a subdomain whose DNS you manage, e.g. review.youragency.com, not your main domain. One domain per agency.

1. Under Client page domain, type the subdomain into Subdomain, then click Add domain.
2. Posto shows the record to create: Type CNAME, Name, and Value (currently posto.id). Click Copy next to each.
3. Open your domain's DNS manager and add a new CNAME record. In the name field, most DNS managers only need the first part (e.g. review) because the domain is added automatically. Put the Value from Posto in the target/points to/value field.
4. Wait. DNS changes usually show up within minutes but can take 24–48 hours. Posto checks automatically; you can also click Check again.
5. The status changes from Waiting for CNAME to Waiting for certificate (HTTPS is set up automatically), then Live. You get a notification when the domain goes live or fails.
6. Once live, check the Brief form on this domain line. The brief form security check for your domain is set up automatically, usually within a few minutes, and then shows Ready. If it says Set up by the Posto team or Delayed, the Posto team finishes it; you don't need to do anything, and review and report pages already work.

Examples in DNS managers:

• Cloudflare: DNS → Records → Add record, Type CNAME, Name review, Target as in Value. Set Proxy status to DNS only (grey cloud) so the CNAME can be checked.
• Domain registrar or hosting panels (cPanel and similar, e.g. at Niagahoster or Domainesia): open the DNS or Zone Editor menu, add a CNAME record named review pointing to the Value. If the panel asks for the full name, enter review.youragency.com.

If the status is Failed, the domain didn't go live within 72 hours. Read the message under the status (e.g. the CNAME wasn't found or points elsewhere), fix the record, then click Check again, or Remove domain and add it again.

Send email from your own domain (SMTP)

By default, emails to clients are sent from a posto.id address with your agency name. To have clients receive emails from your agency address (e.g. [email protected]), set up your agency's own SMTP server, for example from Google Workspace, Microsoft 365, Zoho Mail, or your hosting (cPanel).

1. Under Client emails from your own domain, fill in:
   • SMTP host, Port, and Connection security from your email provider. Usually port 587 with STARTTLS, or 465 with SSL/TLS.
   • SMTP username and SMTP password. For Google Workspace and Microsoft 365 with two-step sign-in, use an "app password". The password is stored encrypted and never shown again.
   • Sender address (From): an address on your agency domain that the SMTP account may send from. Gmail, Yahoo, Outlook, and posto.id addresses can't be used.
   • Sender name and Reply-to email if needed; leave empty to use the branding settings above.
2. Click Save email settings. The status is Not tested.
3. Click Send test email. Posto sends a test email to your account email through your agency SMTP server. If it works, the status becomes Verified and emails to clients (review, brief, report) start going out from your agency address.

If the status is Failed, read the reason (e.g. the login was rejected, the secure connection failed, or the server couldn't be reached), fix the fields, save, then send a test email again. Changing the host, port, security, username, password, or sender address sets the status back to Not tested.

• Only emails to clients use your agency SMTP. Account, billing, and team notification emails still come from Posto.
• If your agency SMTP server can't be reached after several tries, the email is still sent through Posto with your agency reply-to address, and you get a notification. If the login or certificate is the problem, the status stays Failed until you fix it.
• To keep emails out of spam, make sure your agency domain has SPF and DKIM set up by your email provider.
• Tick Allow self-signed certificate only for your own server that uses a self-made certificate; it's less secure.
• Turn off Send client emails through this SMTP to use Posto for now without deleting your settings.

Good to know

• Your own domain only serves client link pages (review, report, brief). The Posto app and login stay on posto.id.
• Once live, new links use your domain; older posto.id links keep working.
• If the Agency plan ends or is downgraded, the domain is released automatically and new links go back to the Posto address.

Still stuck? Contact [email protected].