How AI credits work

AI credits are only used when AI does the work for you: writing slides, captions, or ideas, or creating images. Creating and editing content yourself stays free. Your remaining AI credits always show in the left menu (on a phone: at the top of the screen).

How many AI credits per action?

Posto sets the rate for each action, and rates can change. The current default rates:

1. Creating a carousel with AI: 1 AI credit per slide, including AI-made cover and closing slides.
2. AI text actions: 1 AI credit per action — caption, opening line (hook), rewrite, shorten, variations, ideas/brainstorm, batch plan, rewrite into another format, and "Make more like this".
3. Brand analysis (from a social account, website, or screenshots): 20 AI credits per analysis.
4. AI images (photos, illustrations, or product backgrounds): Standard 10 AI credits, High 30 AI credits per image, both when creating a carousel and when regenerating one in the studio.

The total AI credits always show on the button (e.g. Create {n} slides) before you click. For new images in the studio, Posto always asks you to confirm first.

Not enough AI credits for AI photos?

If your balance or daily AI credit limit isn't enough for both the slides and their photos, the AI photos option in the generator and in batches is turned off automatically. The cost shows below it, e.g. "AI photos 10 AI credits/slide — your balance is 20". Your carousel still looks neat without AI photos (using icons, typography, or template backgrounds). Still want AI photos? Top up AI credits or reduce the number of slides, then turn AI photos back on. The same applies through the API and MCP when photos aren't requested explicitly.

What doesn't use AI credits?

• Creating and editing carousels yourself without AI: typing text, moving blocks, or changing the template, colors, or photos.
• Uploading your own photos and content.
• Downloading PNG, ZIP, or PDF files.
• Reels videos made from a carousel (without AI).
• Scheduling and posting. Posto doesn't limit how many posts you make; only each platform's official limits apply (e.g. the number of posts through the API per account per 24 hours).
• The static closing flyer from your brand kit.

What if it fails?

AI credits are deducted before the AI starts working and refunded automatically if the result fails. See AI credits are refunded when creation fails.

Out of AI credits?

Every plan gets a monthly AI credit allowance: currently Free 20, Starter 150, Pro 350, Ultimate 800, and Agency 1,500. Paid plans can also buy more through Top up AI credits. The difference between plan and top-up AI credits is explained in Plan AI credits and top-up AI credits.

Still stuck? Contact [email protected].